Equillibrium’s 2020 year in review has as many ups and downs as the pandemic… but overall we see more ups. To start, who would have guessed making face masks for frontline workers would have turned into selling them by need and consumer demand second quarter 2020?! Our EQ Organic Hemp/Cotton Face Mask was the best-seller last year and best sales conversion we have ever experienced in 20yrs of existence.
Thanks to that bump in sales last year, we were able to give generously in 2020. Here is theEquillibrium 2020 Sales Donations break down:
Equillibrium top donations from 2020 (all sources, not just from sales) were as follows:
Our face mask sales died off by summer months and the bills kept rolling in. Unfortunately Holiday sales did not come through for us before year’s end. What has come through for us is the City of Denver and Red Line Gallery helping distribute Grant money to the arts for those in need and who qualify to receive Cares Act Funds.
Equillibrium is very grateful for our position coming out of 2020 and moving forward into 2021. As we all navigate new challenges, we will persist. Equillibrium had plans to celebrate our 20th Anniversary Oct.2020… we now look ahead and plan to focus on a celebration for our 25th Anniversary in 2025! Thank you for supporting our pioneering sustainable street brand. We hope to see 2021 be even more successful and have a new top seller!
Equillibrium: "Forever with the Wild" Advant Garde Show with Rita B Salon
Inspired by black and white endangered species.... opening with Father Time, closing with Mother Earth with an arrow through her heart... for the disrespect Humans display toward nature and its creatures for profit. It is unacceptable and unsustianable. We MUST rewild and conserve our wild places. Humans need nature, nature does not need humans... FOREVER with the Wild!
When asked by Charlie Price of Beauty Underground to be a part of the runway during Denver Fashion Week in November, the answer was absolutely YES! The interesting aspect was to be a part of the second night on November 10th, Advant Garde Night, and collaborate with Scott Lobben and his team at Rita B Salon for hair and make up. From the opportunity to make a powerful impact on the runway constructing 10 looks, the decision was made to “voice for the voiceless” though a color story of black and white. In true Equillibrium fashion, the runway will once again be used as a sound board sending a clear message that time is running out, stand for Endangered Species, and be better to our Planet Earth. We titled our segment, “Forever with the Wild”.
“Good fashion is not enough to inspire me to create and construct apparel, especially on a runway. It must be made ethically, be sustainable, have function, and send a message for awareness toward an environmental cause to the audience.” Deb Henriksen of Equillibrium. “Fashion is my outlet for change through self expression and activism. At this point in my life, I need it more than ever. It empowers me to have a broad reach and be the change I want to see.”
Equillibrium “Be Wolf” from Black and White Look Book,
The show will begin with Father Time taking a stroll on the runway. Next, 8 looks inspired by Endangered Species will take the spotlight and endear you to their struggle for survival as habitat loss, pollution, poaching, and climate change threaten thier lives every day. Last, our Mother Earth will finish the segment with imagery sure to make the point clear… LOVE your Mother! What is good for the planet is good for People…
We hope to see you the evening of Sunday; November 10th at the Forney Museum of Transportation, 4303 Brighton Blvd, Denver, CO 80216… doors open at 4p, at 5:30p doors close no entry. Show to begin around 6p… you will NOT be disappointed!
It is a concerning time for humanity as we approach Earth Day 2019. The current Administration is stripping protections to our wild places and wildlife for special interest and profit as man-induced climate change generates extreme weather events further threatening sustainability for many species.
As we wrestle feelings of helplessness and frustration we must stay strong in our opposition of accepting this as a new norm. We know better and must always strive to do better. It does not matter everyone is not on board with conscious consumption, it matters that you are and practice it. Set good intention and see it through at all times no matter what. Over time this example has large butterfly effects with positive impacts to offset momentum in the wrong direction creating hope to get in the right direction. Never discount that, never surrender.
[caption id="attachment_1556" align="alignnone" width="4488"] Equillibrium is committed...[/caption]
So many say the actions of one mean nothing, it takes everyone to make it happen... almost as an excuse to remain complacent. Remember complaceny kills. The grey area is just as important as the black in white. In many cases it is more improtant, due to its accessability to implement with baby steps while working toward making big strides. Everyone must start somewhere, and continue growth toward the end goal.
This April, Equillibrium cheers you on at whatever place you are in being a part of the solution toward a sustainable future for life on Earth. Though it is infuriating what policies are being implemented from the White House threatening our Public Lands, Wildlife Reguges (especially in the Arctic), the Endangered Species Act, the Environmental Protection Agency, etc. ; we must not accept any sense of defeat, but be ready to defend, protect, and continue the LOVE for human health, wildlife, and our wild places. There are no acts too small. They all add up and we must grow in numbers with this common goal. Engage, educate, and activate. Take the time to learn what is happening, how you can offset it and activate resistance. Equillibrium Frack OFF : Live it, LOVE it, Feel it, WEAR it![/caption]
Overwhelmed? Then, start with one cause like defending our predators: Wolves, Bears, Sharks, etc. / protecting human health: clean air, clean water, clean land, etc. / conscious consumption: sustainable fashion, reducing single use plastics, compost, etc. See where these topics lead you. Your behavior will change, you will feel empowered not helpless, and it will become obvious how interconnected everything is. Small changes you make in your behavior have large impacts over time, as well as spread to better behavior by others by example. Take steps, be consistent. It is never too late, the time is now! Love your Mother and each other... be the change. Namaste. Oi!
2016 kicked off with a heavy heart loosing a person who co-created the Eagles, Glen Frye, and the news of the Man who played their records like a soundtrack to my childhood having Cancer, my Dad- Pat Henriksen. Equillibrium's segment on the runway for Denver West Word's Whiteout 2016 was dedicated to them... FYI- Dad is stable and we are grateful for everyday we still have him. With all the amazing People who passed this year: David Bowie, Lemmy, Glen Frye, Carrie Fisher, Debbie Reynolds, Zsa Zsa Gabor, Mohamed Ali, Florence Henderson, George Michael, Alan Thick to name a few... 2016 cannot have my Dad!
The 2016 "election" year raged on, sales were slow as costs to produce went up. Commercial rent in Denver has sky rocketed with the new high demand to live and do business here and election years are never good for Small Businesses. Despite all those obstacles, Equillibrium remains a Top Dog in authenticity, sustainability with style, and over all popularity. A nice affirmation of this was Equillibrium's invitation back to show at Denver Westword's 2017 Whiteout Fashion Show (more on that in another blog). With that said, we made our year end donations joyfully, knowing our brand has never been more relevant and needed in the Fashion Industry.
Overall, as many know, we like to put most our money where the lawyers are who create permanent change, protection, and conservation within the workings of the law. Further, lawyers go after violators, hold them accountable for irresponsible actions taken against OUR Environment threatening a sustainable future, and hit them where it hurts. Despite slower sales than expected, Equillibrium donated 12% of our gross sales this year. That is a 2% additional donated from our 10% guaranteed donation toward sustainability from direct sales. This is because of a couple reasons: First, we could so we did and second, we need to enter 2017 fighting hard for the issues we hold close to our heart. The break down of where our monies went are as follows (click on their links to see the great work they do!):
Further, Equillibrium made a special clothing donation (3 BIG boxes) to Connected Soul for their work to assist at Standing Rock. Water is LIFE, we must protect what is sacred to life. All links to the non-profits donated to have calls to action on their sites. Please take a moment to explore their good works, activate to sign, and share causes you'd like to join the fight on. Petitions make a big difference and are a voice for the voiceless. Please consider taking the time to activate today if you have not yet. Our list is far from checked off for who Equillibrium wants to send money to, some have to wait until funds replenish in the new year... we can't wait to sell more in 2017 so we can GIVE MORE!
Angel, wearing an Equillibrium CORE Classic: EQ Skull Zip-up Hoodie chilling in Summit County USA
On a personal note: It has been hard to get myself to write about this past October. A dear Person and Friend passed away from Ovarian Cancer after a brave 4 year battle. I suppose it is still surreal, as I really believed she would survive- and as most strong Warriors do, she kept the battle hidden from view when it got gnarley. Always smiling, always gracious, always beautiful...Hallie Olson Wastell is a favorite. Her acceptance, kindness, and love was felt by many during her life. I was lucky enough to be one of them. At times I feel afraid to have favorites after experiencing so many be taken away too soon. But I must say I wouldn't trade knowing them for anything! Thank you Hal for being my Pal... forever loved and missed.
If any feel inclined, there is a GoFundMe page for the Wastell Family- Husband Jeff, Son Jack, and Daughter Chloe. Nothing will bring Hallie back, but perhaps some financial burdens in this life can be put to rest with help from others. I was stoked to have had a very "Hallie Christmas" from Sined Skateboards where 100% of proceeds go to the Wastell Family. If you like, buy a deck and give here: Hallie Sined Skateboard available for sale, not "pre-sale" only.
Hallie Olson Wastell
Every year makes us stronger, better, and more capable of handling the roads that lie ahead. My promise to you is this: Equillibrium will always exist to promote human health and the environment. We hope to make 2017 a successful year of support, as we know a brand like ours has never been more relevant or needed than now. Equillibrium exists to be a brand you are proud to wear with your head held high, knowing your purchase was designed, sourced, and made with PEOPLE and PLANET being its top two priorities. We are motivated to profit, so we can do more and be more to all things Wild and sustainable... for that is the preservation of LIFE, our biggest LOVE here on Earth. Together we can make 2017 the most sustainable yet by voting with our dollars every day! Happy New Year!!!