As we enter 2018, Equillibrium thanks every one of you who has purchased goods from us. Because of you we reach for more and are able to exist as a brand you can trust in sustainable fashion.
As the year comes to a close, we reflect on our impacts from sales in 2017 and set new goals for 2018. Our donations toward sustainability in 2017 break down as follows: (links to all non-profits we support from both the past & present are under "Activism" in our menu)
50% Western Environmental Law Center
25% Earth Justice
12% Mission Wolf
8% Humane Society of the United States
5% The American Red Cross
We are so grateful to do what we love and be supported in not only our creations, but our integrity in how we design, source, and produce sustainable high fashion street wear and accessories for you. Again, many thanks and continued returns.
We wish you Happy Holidays! Have a Happy Hanukkah, Merry Christmas, and Happy New Year! May there be peace on Earth and good will to all...
Hard to believe summer is around the corner when we just got record snow fall in Colorado. However, it is almost here and we have some upcoming events we'd like to promote...
First, is the Annual Dave Tuck Skate Jam in Ann Arbor, Michigan.
Here is a nice commentary explaining who Dave Tuck is, why his jam is in MI, and what the event raises money for by Josh Meisler- the event's Creator, Coordinator, and Host. Josh, we thank you for keeping Dave's essence alive through this kick ass rally to sk8 in his honor. We cherish and miss you Dave <3
The other event we are promoting is a Girl SK8 Jam in South Carolina, called S.E.S.H. Skate Jam - an acronym for South Eastern Sister Hood Skate Jam. This event dreamed up by our OG Skate Sister Tamra Church. The event was inspired to bring Girls who share a love for skateboarding together at all ranges of ages as well as skill levels.This is its kick off year, it will be rad to see what it grows into for next year!
Lastly there are Skateboard Camps coming up from Duchess Ride up in Eagle County starting June 4th! Duchess Ride is a 501(c)3 non-profit who's mission is to cultivate TENACITY, CAMARADERIE, and CREATIVITY in young girls. They do great work and we love them for it! Check out the link to their website for more information.
2016 kicked off with a heavy heart loosing a person who co-created the Eagles, Glen Frye, and the news of the Man who played their records like a soundtrack to my childhood having Cancer, my Dad- Pat Henriksen. Equillibrium's segment on the runway for Denver West Word's Whiteout 2016 was dedicated to them... FYI- Dad is stable and we are grateful for everyday we still have him. With all the amazing People who passed this year: David Bowie, Lemmy, Glen Frye, Carrie Fisher, Debbie Reynolds, Zsa Zsa Gabor, Mohamed Ali, Florence Henderson, George Michael, Alan Thick to name a few... 2016 cannot have my Dad!
The 2016 "election" year raged on, sales were slow as costs to produce went up. Commercial rent in Denver has sky rocketed with the new high demand to live and do business here and election years are never good for Small Businesses. Despite all those obstacles, Equillibrium remains a Top Dog in authenticity, sustainability with style, and over all popularity. A nice affirmation of this was Equillibrium's invitation back to show at Denver Westword's 2017 Whiteout Fashion Show (more on that in another blog). With that said, we made our year end donations joyfully, knowing our brand has never been more relevant and needed in the Fashion Industry.
Overall, as many know, we like to put most our money where the lawyers are who create permanent change, protection, and conservation within the workings of the law. Further, lawyers go after violators, hold them accountable for irresponsible actions taken against OUR Environment threatening a sustainable future, and hit them where it hurts. Despite slower sales than expected, Equillibrium donated 12% of our gross sales this year. That is a 2% additional donated from our 10% guaranteed donation toward sustainability from direct sales. This is because of a couple reasons: First, we could so we did and second, we need to enter 2017 fighting hard for the issues we hold close to our heart. The break down of where our monies went are as follows (click on their links to see the great work they do!):
59% donation to Earth Justice
16% donation to The Sierra Club
13% donation to Food and Water Action Fund
5% donation to The Natural Resource Defense Council
5% donation to Oceana
2% donation to PETA
Further, Equillibrium made a special clothing donation (3 BIG boxes) to Connected Soul for their work to assist at Standing Rock. Water is LIFE, we must protect what is sacred to life. All links to the non-profits donated to have calls to action on their sites. Please take a moment to explore their good works, activate to sign, and share causes you'd like to join the fight on. Petitions make a big difference and are a voice for the voiceless. Please consider taking the time to activate today if you have not yet. Our list is far from checked off for who Equillibrium wants to send money to, some have to wait until funds replenish in the new year... we can't wait to sell more in 2017 so we can GIVE MORE!
- Angel, wearing an Equillibrium CORE Classic: EQ Skull Zip-up Hoodie chilling in Summit County USA
On a personal note: It has been hard to get myself to write about this past October. A dear Person and Friend passed away from Ovarian Cancer after a brave 4 year battle. I suppose it is still surreal, as I really believed she would survive- and as most strong Warriors do, she kept the battle hidden from view when it got gnarley. Always smiling, always gracious, always beautiful...Hallie Olson Wastell is a favorite. Her acceptance, kindness, and love was felt by many during her life. I was lucky enough to be one of them. At times I feel afraid to have favorites after experiencing so many be taken away too soon. But I must say I wouldn't trade knowing them for anything! Thank you Hal for being my Pal... forever loved and missed.
If any feel inclined, there is a GoFundMe page for the Wastell Family- Husband Jeff, Son Jack, and Daughter Chloe. Nothing will bring Hallie back, but perhaps some financial burdens in this life can be put to rest with help from others. I was stoked to have had a very "Hallie Christmas" from Sined Skateboards where 100% of proceeds go to the Wastell Family. If you like, buy a deck and give here: Hallie Sined Skateboard available for sale, not "pre-sale" only.
- Hallie Olson Wastell
Every year makes us stronger, better, and more capable of handling the roads that lie ahead. My promise to you is this: Equillibrium will always exist to promote human health and the environment. We hope to make 2017 a successful year of support, as we know a brand like ours has never been more relevant or needed than now. Equillibrium exists to be a brand you are proud to wear with your head held high, knowing your purchase was designed, sourced, and made with PEOPLE and PLANET being its top two priorities. We are motivated to profit, so we can do more and be more to all things Wild and sustainable... for that is the preservation of LIFE, our biggest LOVE here on Earth. Together we can make 2017 the most sustainable yet by voting with our dollars every day! Happy New Year!!!
Equillibrium is a proud sponsor and one of the organizers of the first of many "Gary Lee Days"- a kustom kulture celebration in honor of Gary Lee and to fundraise for Maxfund No Kill Animal Shelter...
… we hand selected 7 fabulous designers to go Low Brow with us and show their 1940's Pin-up best Parisian style on Saturday 9/17 at 3p.
Thanks to all who participated, attended, and donated! This event raised over $3K for MAX FUND No Kill Animal Shelter in the Historic Baker Neighborhood of Denver, CO. GaryLee is smiling, and we are looking forward to what next year's GLB Life Celebration brings... with no doubt more good times with good people, art, music, food, and kustom kulture!
A few SPECIAL mentions who contributed greatly:
Terry from GaryLee's Motor Club and Grub and the event liquor sponsors
Mel Unruh from the Horseshoe Lounge
Ben at Super Screen Print
Marty at 3 Kings
Jim Norris from Mutiny
Robin Fulton with Robins Photography
Robdogg the Gang with The Trade-ins
Carrie and The Crime Scene
Sharon Stone Arts
Max Fund NO kill Animal Shelter
All our FAB High Fashion Designers (who's websites are linked to their look pics above)
All our FAB Hair and Make-up Artists!!!
LOVE June 13 2016, 0 Comments
LOVE is LOVE
Equillibrium Clothing Sustainable high fashion street brand, 2016 print “EQ Arms”
Equillibrium would like to give our condolences to all suffering loss from Saturdays night’s attack in Orlando… we pray for peace and coexistance. LOVE is LOVE !
Equillibrium at Denver Westword's 2016 Whiteout Fashion Show
Photography by Robin Fulton
Models by Wilhelmina Denver
… see more in the Denver Westword event slideshow for the 2016 Whiteout Slide Show.
We have a YouTube Video of Equillibrium at Denver Westword's 2016 Whiteout Fashion Show up to view as well!
Blessings. December 03 2015, 0 Comments
It is year’s end already. Time to respect and reflect on the past year’s experiences. We apologize for not writing in recent months… this year’s changes were, once again, abrupt and hard to process. There were no words to write at times when consumed by the moment.
We’d like to take a minute to write the names of those who are not with us as of recent years/ months and are so grateful to have had in our lives: GaryLee Bomar,Justin Vicory, Vinnie Garcia, Larry Johnson (L.J., founder of TheFarm in Boulder), David Tuck , and Amber Cangilose… we will never forget… watch over us. I ask for prayers of good health to all fighting for their lives: Pat Henriksen(our Founder’s Father), Sarah DeVito , and Hallie Wastell. All are battling different forms of cancer and are not out of the woods yet… stay strong Warriors, love and light!
Equillibrium would like to thank all of YOU who listen, put your actions before words, and have intention to leave this world a better place than found for Generations to come. The bio-accumaltive effects of conscious choices can get synergies back to where they need to be with our World and each other.
We are happy to say we are continually doing our part towards sustainability. Equillibrium is gaining momentum as a both a Brand and an Educator of sustainability. What is good for the Environment is good for the Consumer.
With that said, starting in 2016, Equillibrium will be donating 5% of our profits towards causes that most benefit People and Planet. We only work with reputable non-profits (such as Earth Justice, The NRDC, Oceana, and The Stronghold Society). Working the laws to create effective change and advocating for education to drive alterations in human behavior will bring the greatest permanent results. Therefore, that is where we will seed donations most.
One thing we know is that there is no time like the present to give. Life is short, and precious… we live to defend it.
You are what you wear. So, get Equillibrium into your wardrobe and be a part of the solution through sustainable fashion!! Equillibrium is brand who is responsible, transparent, and gives with every purchase in more ways than one!
Peace on Earth! Good will to ALL!
All set up, and ready to celebrate Life, Passion, and Amber!
… let the fun begin!
Lenore Sparks, ripping in the "spine" (aka "handicap") Bowl- Amber, and our, FAVORITE bowl at D-park… where the ACMJ is held every year with the One Gathering!
Girls on deck (L to R): Julz Lynn, Chelsea McCabe, and Lenore Sparks
Above and below (L to R): ?, Lenore Sparks (2nd PL), Julz Lynn (1st PL), Bill Danforth (American Nomad), Nicole Noller (3rd PL), Walt Pourier (Stronghold Society and One Gathering)
Pine Ridge Reservation Crew, drove out for the One Gathering!! Up front is Emily Earring, luv that Girl!
Love U Amber! All for you, and for us to feel you near!!! There were smiles for miles everywhere from the butterfly kisses you touched us all with in your love and light for life…
Already looking forward to next year!
Loosing your passion seems to be a natural cycle in life, especially for creatives and entrepreneurs in the Fashion Industry. We hit unforeseen obstacles, often don't get paid our worth, and therefore don't live up to our own expectations much of the time. These are challenging times, with more competition than ever coming out of the wood work… and everyone deserves a chance to live out their dreams and passions just as you do. So how do you create the distance needed to not feel encroached upon, or get a bad attitude when others are more "inspired by you" for their own projects rather than "$upporting you" for what you created? This is a reality Equillibrium has felt since it was born, and is not easy to handle at times. We want you to know we are a real brand that faces real struggles and has real love and passion for all we do in fashion, lifestyle, and advocacy. Equillibrium is a gift to consumers, especially in today's market. We accept the responsibility to keep our passion alive, and we choose to see "inspiration" from what we do as an affirmation we are doing something right!
We know deep in our CORE, Equillibrium is unique and so is our offering. Though painful at times, when targeted as a threat or not fully embraced/ included in events we know we had to be consciously disregarded from, we consider the source. We must question how it serves us to be associated, and perhaps decide it is time to walk away if actions do not align with words… we have control over what we choose to pay attention to. We will never allow anyone's ego make us feel small, for that is not where we come from, we are LOVE. A constant evaluation and cleansing of what we allow in our world to move toward the bigger picture is the driving force that pushes us on.
Recently, a financial set back we faced had to do with a Copyright protected thumbnail image innocently used in one of our blog posts back in October 2013. We cannot get specific due to the confidentiality agreement we signed in a settlement, but it was an expensive lesson on "free images" from the web. Here is a website that can give you an idea of the litigation we went through in the past month to reach a settlement: Extortion Letter Information. Legalized Extortion and Corporate Bullying is real and can happen to anyone. So beware and don't let it happen to you or your business. A website to check image use online is Tin Eye…. we found the sight a bit confusing, and we now have a policy of only using our own original images to avoid this occurrence from ever happening again.
There are so many challenges in running your own brand and business, allowing others to bully and hold you down is not an option. Burning bridges is not something we advise, as you never know when you need to cross them again. However, some bridges are damaged and not the best route to take. We would like you to know we LOVE you! We could not exist with out the love and support we have from everyone who believes in Equillibrium as a brand and lifestyle! We have so much to offer, and will continue to persevere through the challenges that make us stronger in the end. When you are a bright light, there will always eyes that want it dimmed. Equillibrium will always shine bright, so don't forget your shades. In the battle against darkness, Equillibrium is a force to be reckoned with! We have exciting events coming up in June and July from our CORE SK8 roots we will be filling you in on the next blog! Stay tuned, so much more to come!!
Earth Day Every Day. That is the way of life we come from. A throwback to this was Earth Day 1991 in Fort Collins, CO. Our Founder, Deb Henriksen, designed her first T-shirt for CoPIRG, a nonprofit she volunteered for while attending CSU. It read, "It's not just a day, it's a way of life!"
As an advocate for your "Mother," Equillibrium will be at the first Earth Day Event in Denver, CO on Wednesday; April 22, 2015 (10a-2p at Civic Center Park Downtown)!
Come find us in the "WASTE" section of the event. We will be educating consumers, displaying our look from February's Eco-Disaster Fashion Show, running video clips for educating consumers, and giving away some swag too. We are going to have a drawing for a "FRACK OFF" shirt at 1:30p for those who come by and sign up for our e-mail to get news, specials, and more! Come see us and sign up!
Equillibrium Frack OFF graphicHopi Holy Earth Symbol