Equillibrium 2019 Year in Review... December 30 2019, 0 Comments
Before we do a year in review, Equillibrium would like to thank you for your support! Because of all our customers who purchased from us in 2019, we were able to make donations to the following causes and organizations: Environmental non-profits- Western Environmental Law Center, Environmental Defense Fund and the Southern Plains Land Trust , Wolf Activism non-profit Sanctuaries- Mission Wolf, W.O.L.F. , and Animal Rights non-profits- PETA. 2019's contributions broke down as follows...
64% to Environmental Non-Proft Organizations
30% to Wolf Activism Non-profit Sanctuaries
6% to Animal Rights Non-Profit Organizations
We could not have seeded what we want to see in the world in this way with out you. You are proof you don't have to give up being kool and fashionable for being sustainable. Equillibrium is a brand to be proud to wear. It shows you live it, love it, and wear your heart on your sleeve... all expressed through fashion.
Some other highlights of the year were the opportunities to work in collaboration with other artists... it is always great to see good work by all involved. I'd say the finale event for 2019 was our runway segment at Denver Fashion Week this past November.
Equillibrium Mother Earth Look DFW 2019// Photo: Robins Photography
It was truly an enjoyable experience to work with Scott Lobben and his team at Rita B Salon. We hope for there to be more runway collaborations in the future! Our segment "FOREVER with the Wild" was a voice for the voiceless on the runway to educate consumers by saying very little... it was inspirational and therapeutic to express the message of today's ugly environmental species & climate crisis in a beautiful way. That is why Equillibrium uses the runway and fashion as a platform for awareness. Fashion is a way to express ourselves. Our messaging on the runway speaks volumes for those willing to hear...
Equillibrium Snow Leopard at DFW2019// Photo: Robins Photography
We are optimistic regarding the Trademark Infringement by Gucci. So far, from our research, we have not seen any merchandise using our Trademarks. It is our impression, our TM protections have stopped Gucci from marketing and selling anything with Equilibrium on it. They promised not to make goods for sale with and we are keeping watch to make sure their promise is kept.
In other news, our CEO has been hired onto the Fashion Design Faculty at Rocky Mountain College of Art+Design. Deb Henriksen, LEED AP BD+C is their new instructor for Sustainable Fashion. She will also be working closely with the Fashion Design Department Chair to make the overall program more sustainably focused. Equillibrium is truly excited for the outreach, education, and difference to be made through this opportunity in 2020 and beyond.
Equillibrium will be having exciting news regarding our 20yr Anniversary Celebration in 2020! It has been challenging to create, grow, and sustain a brand from nothing. 20 years in existance and being more relevant than ever as a sustainable street brand in fashion is something to celebrate!!! There will be no shortage of sk8ers, punk rock, and fashion during our favorite time of year at this party! Sign up for our news letter and follow us on FB, Instagram, Twitter, and Pinterest to hear it first!
2019 was a good year and we remain hopeful for an even better year in 2020. Thanks for showing your support and helping fuel the mission of Equillibrium sustainable street brand.