Equillibrium is a Fashion Brand with Fierce Intentions... November 12 2014, 0 Comments
We'll just come out with it. CANCER STINKS!!! The past five years have been plagued with this word, and new warriors have been recruited into the fight along the way. Some we've lost and some survived only to return to battle again, and for others the battle rages on. Helpless does not begin to describe the feeling that overwhelms you as loved ones are recruited, forcing you to wonder if you're next.
Equillibrium would like to contribute to the war against cancer in the way we are best able. A few weeks back we introduced, and launched the Bodhi Collection. A Collection we started for our store on TheCotery. We thought long and hard about what, why, how we could make it work with Equillibrium's high standards for sustainability. Our founder, Deb Henriksen, did an interview with TheCotery to further explain the decision and design process for this project.
There are 12 days left to get the first T- into production, tell cancer it STINKS, and get money into a hospital making progress against this disease- St. Jude's Children's Hospital. 10% of proceeds will be donated directly to St. Jude's specifically for research for a cure, and preventative medicine!
In spoken word this Collection is specifically inspired by and for those we lost in battle: David Tuck (pancreatic Cancer), Vinny Garcia (Leukemia), and Justin Vicory (Melanoma)… as well as for those still battling: Hallie Wastell (Ovarian Cancer), and Jef Kopp (so far the best to come up with his health symptoms are:"Protein-Losing Auto-Immune Enteropathy")… Equillibrium will likely be doing a design just for Jef, and another just for Hallie- where 50% of proceeds will go directly to them for whatever they need. We must make sure our warriors aren't wasting their energy worrying about money of all things!
These are people from our CORE, our heart, that we have had well over a decade of history with. They have all been paver's for many through out their lives, the kind of people this world can't afford to lose. We must rally to let them know they are not alone, this battle will be won.
Insight to know what cell mutating cancer and bad bugs like is your first line of defense: processed refined foods, sugar in all forms and lots of it, anaerobic environments in your body (so BREATH, DEEP), stress, immune compromising situations, low pH (below 6.5) and acidic environments, excess dairy in your diet, poor air and water quality. Check out the latest about global consumption of dirty coal.These are things we can somewhat mitigate by conscious choices we make with consumption through out our lives. There is also the genetic factor, for which we have no control… but we believe this disease can be defeated. Many Warriors are now Veteran Survivors. We will never get sick of "YES WE CAN!"
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