Equillibrium’s 2020 year in review has as many ups and downs as the pandemic… but overall we see more ups. To start, who would have guessed making face masks for frontline workers would have turned into selling them by need and consumer demand second quarter 2020?! Our EQ Organic Hemp/Cotton Face Mask was the best-seller last year and best sales conversion we have ever experienced in 20yrs of existence.
Thanks to that bump in sales last year, we were able to give generously in 2020. Here is theEquillibrium 2020 Sales Donations break down:
Equillibrium top donations from 2020 (all sources, not just from sales) were as follows:
Our face mask sales died off by summer months and the bills kept rolling in. Unfortunately Holiday sales did not come through for us before year’s end. What has come through for us is the City of Denver and Red Line Gallery helping distribute Grant money to the arts for those in need and who qualify to receive Cares Act Funds.
Equillibrium is very grateful for our position coming out of 2020 and moving forward into 2021. As we all navigate new challenges, we will persist. Equillibrium had plans to celebrate our 20th Anniversary Oct.2020… we now look ahead and plan to focus on a celebration for our 25th Anniversary in 2025! Thank you for supporting our pioneering sustainable street brand. We hope to see 2021 be even more successful and have a new top seller!
Equillibrium: "Forever with the Wild" Advant Garde Show with Rita B Salon
Inspired by black and white endangered species.... opening with Father Time, closing with Mother Earth with an arrow through her heart... for the disrespect Humans display toward nature and its creatures for profit. It is unacceptable and unsustianable. We MUST rewild and conserve our wild places. Humans need nature, nature does not need humans... FOREVER with the Wild!
When asked by Charlie Price of Beauty Underground to be a part of the runway during Denver Fashion Week in November, the answer was absolutely YES! The interesting aspect was to be a part of the second night on November 10th, Advant Garde Night, and collaborate with Scott Lobben and his team at Rita B Salon for hair and make up. From the opportunity to make a powerful impact on the runway constructing 10 looks, the decision was made to “voice for the voiceless” though a color story of black and white. In true Equillibrium fashion, the runway will once again be used as a sound board sending a clear message that time is running out, stand for Endangered Species, and be better to our Planet Earth. We titled our segment, “Forever with the Wild”.
“Good fashion is not enough to inspire me to create and construct apparel, especially on a runway. It must be made ethically, be sustainable, have function, and send a message for awareness toward an environmental cause to the audience.” Deb Henriksen of Equillibrium. “Fashion is my outlet for change through self expression and activism. At this point in my life, I need it more than ever. It empowers me to have a broad reach and be the change I want to see.”
Equillibrium “Be Wolf” from Black and White Look Book,
The show will begin with Father Time taking a stroll on the runway. Next, 8 looks inspired by Endangered Species will take the spotlight and endear you to their struggle for survival as habitat loss, pollution, poaching, and climate change threaten thier lives every day. Last, our Mother Earth will finish the segment with imagery sure to make the point clear… LOVE your Mother! What is good for the planet is good for People…
We hope to see you the evening of Sunday; November 10th at the Forney Museum of Transportation, 4303 Brighton Blvd, Denver, CO 80216… doors open at 4p, at 5:30p doors close no entry. Show to begin around 6p… you will NOT be disappointed!
It is a concerning time for humanity as we approach Earth Day 2019. The current Administration is stripping protections to our wild places and wildlife for special interest and profit as man-induced climate change generates extreme weather events further threatening sustainability for many species.
As we wrestle feelings of helplessness and frustration we must stay strong in our opposition of accepting this as a new norm. We know better and must always strive to do better. It does not matter everyone is not on board with conscious consumption, it matters that you are and practice it. Set good intention and see it through at all times no matter what. Over time this example has large butterfly effects with positive impacts to offset momentum in the wrong direction creating hope to get in the right direction. Never discount that, never surrender.
[caption id="attachment_1556" align="alignnone" width="4488"] Equillibrium is committed...[/caption]
So many say the actions of one mean nothing, it takes everyone to make it happen... almost as an excuse to remain complacent. Remember complaceny kills. The grey area is just as important as the black in white. In many cases it is more improtant, due to its accessability to implement with baby steps while working toward making big strides. Everyone must start somewhere, and continue growth toward the end goal.
This April, Equillibrium cheers you on at whatever place you are in being a part of the solution toward a sustainable future for life on Earth. Though it is infuriating what policies are being implemented from the White House threatening our Public Lands, Wildlife Reguges (especially in the Arctic), the Endangered Species Act, the Environmental Protection Agency, etc. ; we must not accept any sense of defeat, but be ready to defend, protect, and continue the LOVE for human health, wildlife, and our wild places. There are no acts too small. They all add up and we must grow in numbers with this common goal. Engage, educate, and activate. Take the time to learn what is happening, how you can offset it and activate resistance. Equillibrium Frack OFF : Live it, LOVE it, Feel it, WEAR it![/caption]
Overwhelmed? Then, start with one cause like defending our predators: Wolves, Bears, Sharks, etc. / protecting human health: clean air, clean water, clean land, etc. / conscious consumption: sustainable fashion, reducing single use plastics, compost, etc. See where these topics lead you. Your behavior will change, you will feel empowered not helpless, and it will become obvious how interconnected everything is. Small changes you make in your behavior have large impacts over time, as well as spread to better behavior by others by example. Take steps, be consistent. It is never too late, the time is now! Love your Mother and each other... be the change. Namaste. Oi!
Equillibrium is a grass roots brand conceived in 1998 and officially Trademarked in 2001. Our integrity, authenticity, and values in how we operate has set a high standard with sustainability in fashion for 17 years and counting... WE ARE THE ORIGINAL sustainable high fashion brand you can trust with zero waste design principles and the triple bottom line (TBL) always front of mind.
As we enter 2018, Equillibrium thanks every one of you who has purchased goods from us. Because of you we reach for more and are able to exist as a brand you can trust in sustainable fashion.
As the year comes to a close, we reflect on our impacts from sales in 2017 and set new goals for 2018. Our donations toward sustainability in 2017 break down as follows: (links to all non-profits we support from both the past & present are under "Activism" in our menu)
We are so grateful to do what we love and be supported in not only our creations, but our integrity in how we design, source, and produce sustainable high fashion street wear and accessories for you. Again, many thanks and continued returns.
We wish you Happy Holidays! Have a Happy Hanukkah, Merry Christmas, and Happy New Year! May there be peace on Earth and good will to all...