Accept no Substitutes to Help End Corporate Bullying: Gucci Disgraces Itself by Infringing on Denver’s Decades-old Sustainable Street Brand Equillibrium
Equillibrium is a grass roots brand conceived in 1998 and officially Trademarked in 2001. Our integrity, authenticity, and values in how we operate has set a high standard with sustainability in fashion for 17 years and counting... WE ARE THE ORIGINAL sustainable high fashion brand you can trust with zero waste design principles and the triple bottom line (TBL) always front of mind.
The time is up for talk about supporting sustainability in fashion... do it!
As we enter 2018, Equillibrium thanks every one of you who has purchased goods from us. Because of you we reach for more and are able to exist as a brand you can trust in sustainable fashion.
As the year comes to a close, we reflect on our impacts from sales in 2017 and set new goals for 2018. Our donations toward sustainability in 2017 break down as follows: (links to all non-profits we support from both the past & present are under "Activism" in our menu)
50% Western Environmental Law Center
25% Earth Justice
12% Mission Wolf
8% Humane Society of the United States
5% The American Red Cross
We are so grateful to do what we love and be supported in not only our creations, but our integrity in how we design, source, and produce sustainable high fashion street wear and accessories for you. Again, many thanks and continued returns.
We wish you Happy Holidays! Have a Happy Hanukkah, Merry Christmas, and Happy New Year! May there be peace on Earth and good will to all...
Equillibrium is a proud sponsor and one of the organizers of the first of many "Gary Lee Days"- a kustom kulture celebration in honor of Gary Lee and to fundraise for Maxfund No Kill Animal Shelter...
… we hand selected 7 fabulous designers to go Low Brow with us and show their 1940's Pin-up best Parisian style on Saturday 9/17 at 3p.
Thanks to all who participated, attended, and donated! This event raised over $3K for MAX FUND No Kill Animal Shelter in the Historic Baker Neighborhood of Denver, CO. GaryLee is smiling, and we are looking forward to what next year's GLB Life Celebration brings... with no doubt more good times with good people, art, music, food, and kustom kulture!
A few SPECIAL mentions who contributed greatly:
Terry from GaryLee's Motor Club and Grub and the event liquor sponsors
Mel Unruh from the Horseshoe Lounge
Ben at Super Screen Print
Marty at 3 Kings
Jim Norris from Mutiny
Robin Fulton with Robins Photography
Robdogg the Gang with The Trade-ins
Carrie and The Crime Scene
Sharon Stone Arts
Max Fund NO kill Animal Shelter
All our FAB High Fashion Designers (who's websites are linked to their look pics above)
All our FAB Hair and Make-up Artists!!!
Equillibrium at Denver Westword's 2016 Whiteout Fashion Show
Photography by Robin Fulton
Models by Wilhelmina Denver
… see more in the Denver Westword event slideshow for the 2016 Whiteout Slide Show.
We have a YouTube Video of Equillibrium at Denver Westword's 2016 Whiteout Fashion Show up to view as well!
All set up, and ready to celebrate Life, Passion, and Amber!
… let the fun begin!
Lenore Sparks, ripping in the "spine" (aka "handicap") Bowl- Amber, and our, FAVORITE bowl at D-park… where the ACMJ is held every year with the One Gathering!
Girls on deck (L to R): Julz Lynn, Chelsea McCabe, and Lenore Sparks
Above and below (L to R): ?, Lenore Sparks (2nd PL), Julz Lynn (1st PL), Bill Danforth (American Nomad), Nicole Noller (3rd PL), Walt Pourier (Stronghold Society and One Gathering)
Pine Ridge Reservation Crew, drove out for the One Gathering!! Up front is Emily Earring, luv that Girl!
Love U Amber! All for you, and for us to feel you near!!! There were smiles for miles everywhere from the butterfly kisses you touched us all with in your love and light for life…
Already looking forward to next year!
Loosing your passion seems to be a natural cycle in life, especially for creatives and entrepreneurs in the Fashion Industry. We hit unforeseen obstacles, often don't get paid our worth, and therefore don't live up to our own expectations much of the time. These are challenging times, with more competition than ever coming out of the wood work… and everyone deserves a chance to live out their dreams and passions just as you do. So how do you create the distance needed to not feel encroached upon, or get a bad attitude when others are more "inspired by you" for their own projects rather than "$upporting you" for what you created? This is a reality Equillibrium has felt since it was born, and is not easy to handle at times. We want you to know we are a real brand that faces real struggles and has real love and passion for all we do in fashion, lifestyle, and advocacy. Equillibrium is a gift to consumers, especially in today's market. We accept the responsibility to keep our passion alive, and we choose to see "inspiration" from what we do as an affirmation we are doing something right!
We know deep in our CORE, Equillibrium is unique and so is our offering. Though painful at times, when targeted as a threat or not fully embraced/ included in events we know we had to be consciously disregarded from, we consider the source. We must question how it serves us to be associated, and perhaps decide it is time to walk away if actions do not align with words… we have control over what we choose to pay attention to. We will never allow anyone's ego make us feel small, for that is not where we come from, we are LOVE. A constant evaluation and cleansing of what we allow in our world to move toward the bigger picture is the driving force that pushes us on.
Recently, a financial set back we faced had to do with a Copyright protected thumbnail image innocently used in one of our blog posts back in October 2013. We cannot get specific due to the confidentiality agreement we signed in a settlement, but it was an expensive lesson on "free images" from the web. Here is a website that can give you an idea of the litigation we went through in the past month to reach a settlement: Extortion Letter Information. Legalized Extortion and Corporate Bullying is real and can happen to anyone. So beware and don't let it happen to you or your business. A website to check image use online is Tin Eye…. we found the sight a bit confusing, and we now have a policy of only using our own original images to avoid this occurrence from ever happening again.
There are so many challenges in running your own brand and business, allowing others to bully and hold you down is not an option. Burning bridges is not something we advise, as you never know when you need to cross them again. However, some bridges are damaged and not the best route to take. We would like you to know we LOVE you! We could not exist with out the love and support we have from everyone who believes in Equillibrium as a brand and lifestyle! We have so much to offer, and will continue to persevere through the challenges that make us stronger in the end. When you are a bright light, there will always eyes that want it dimmed. Equillibrium will always shine bright, so don't forget your shades. In the battle against darkness, Equillibrium is a force to be reckoned with! We have exciting events coming up in June and July from our CORE SK8 roots we will be filling you in on the next blog! Stay tuned, so much more to come!!